Hannah H. Chang
Associate Professor of Marketing, Singapore Management University (SMU)
My research focuses on consumer behavior and decision making, affect, consumer experience, and technology-mediated marketplaces (e.g., crowdfunding, AI/LLMs, and voice technology). My work has appeared in leading journals and is supported by competitive external grants, including four MOE Tier 2 grants and a National Research Foundation grant. I serve as Area Editor at the International Journal of Research in Marketing and Associate Editor at the Journal of Consumer Psychology. At SMU, I serve as IRB Chair and Faculty Senate Chair. I was Director of PhD Programmes at Lee Kong Chian School of Business (2020–2023).
I received my Ph.D. and M.Phil. in Marketing from Columbia University and my B.A. (Summa Cum Laude) in Economics from UC Irvine.
Featured Research
Chang, H. H., Mukherjee, A., & Chattopadhyay, A. (2023). More Voices Persuade: The Attentional Benefits of Voice Numerosity. Journal of Marketing Research, 60(4), 687–706.
selected publications
- JCRThe Robin Hood Effect in Consumer Transgressions Against FirmsJournal of Consumer Research, 2025Forthcoming
- JMRMore Voices Persuade: The Attentional Benefits of Voice NumerosityJournal of Marketing Research, 2023
- JMRMirror, Mirror on the Retail Wall: Self-focused Attention Promotes Reliance on Feelings in Consumer DecisionsJournal of Marketing Research, 2018
- JCRAffective Boundaries of Scope InsensitivityJournal of Consumer Research, 2018
- JCRAffect as a Decision-Making System of the PresentJournal of Consumer Research, 2013
