media

Selected media appearances, interviews, and commentaries.

Television & Video Interviews

  • Online Travel Booking Services — Channel NewsAsia Singapore Tonight, April 2018.

  • Experimental Retailing — SMU Mediacast, 2017.

  • Mobile E-Pay — SMU Mediacast.

Podcasts

  • Persuasive Crowdfunding Video Voiceovers — ResearchPod, June 2023. (listen) [▶ play]

  • Persuading the Crowd to Back Your Innovation — SMU City Perspectives, August 2019. (listen) [▶ play]

  • Subscription Boxes — Podcasts@SMU, June 2016. (listen) [▶ play]

  • Consumer Decision-Making: Feelings versus Reasons — Podcasts@SMU, June 2015. (listen) [▶ play]

Newspaper Commentaries

  • Chang, H. H. and Zhang, J. (2025). Will Labubu be a keeper like Hello Kitty and Pokemon? The Straits Times, January 5. (read)

  • Chang, H. H. (2023). In Customer Service, when is a Full Refund Justified? The Straits Times, October 12. (read)

  • Chang, H. H., Guillermo, E. J., and Chai, C. (2021). Leveraging Reward-based Crowdfunding during Covid-19. The Business Times, December 9. (read)

  • Chang, H. H. (2018). How Parents Decide on Baby Milk Purchases. The Straits Times, February 9. (read)

  • Mukherjee, A. and Chang, H. H. (2018). Innovation and Small Business Success. Tabla!, June 8. (read)

  • Chang, H. H. (2014). A Dynamic and Growing Community of Marketing Academics in Singapore. The EMAC Chronicle, May 4, 19–20.

Articles & Features

  • Unlocking Hidden Consumer Insights: How AI Can Enhance Video Marketing Strategies — SMU City Perspectives, June 2023. (read)

  • Getting Into The Mind Of The Consumer — Asian Scientist Magazine, June 2014. (read)