teaching

Courses taught, guest lectures, and doctoral dissertation supervision.


Singapore Management University, LKCSB

— over 85 sections (2009–2025)

Doctoral Level (DBA, PhD)

  • MKTG708: Marketing Strategy
  • THES721: Dissertation
  • MGMT726: Introductory Research Project
  • MKTG713: Measurement, Questionnaire Design, & Data Analysis
  • MGMT757: Experimental Methods for Business
  • MKTG711: Behavioral Decision Research for Marketing Practice
  • MKTG704: Consumer Behavior PhD Seminar
  • MKTG730: Pro-Seminar in Marketing
  • IDST707: Independent Study
  • IDST708: Independent Study

Masters Level (MBA, MSc)

  • MKTG625: Consumer Behavior
  • MKTG640: Behavioral Science in Marketing
  • MGMT685: Team Projects (IE-SMU MBA) as faculty advisor

Undergraduate Level

  • MKTG101: Marketing (School Core, Course Coordinator)
  • MKTG103: Marketing Research (Major Core, Course Coordinator)
  • MGMT301: Business Study Mission: Taiwan (SMU-SUTD)

Executive Education — Pernod Ricard, OCBC, PropertyGuru

Guest Lectures

  • School of Social Science, SMU: Contingent Valuation (2017)
  • Tamkang University, Taiwan: Social Power and Decision Making (2018)
  • Columbia University: Conjoint Analysis, MBA Tutorial (2006–2008)

Teaching Assistantships at Columbia University

Managing Marketing Programs (MBA Core), New Product Development (EMBA/MBA), Marketing Arts Culture & Education (MBA), Experimental Design and Analysis (PhD), Introduction to Marketing (Undergraduate)

Doctoral Dissertation Committees

Committee Chair

  • Chen Hongrui, CKGSB-SMU DBA candidate, 2027 (expected)
  • Liu Huicheng, CKGSB-SMU DBA candidate, 2027 (expected)
  • Wang Xiaosong, CKGSB-SMU DBA candidate, 2027 (expected)
  • Sun Bo, SJTU-SMU DBA candidate, 2027 (expected)
  • Zhang Hongjun, CKGSB-SMU DBA candidate, 2026 (expected)
  • Wang Liang, SJTU-SMU DBA candidate, 2026 (expected)
  • Valerie Lee Oon Ling, SMU DBA candidate, 2026 (expected)
  • Randy Sison De Guzman, SMU DBA candidate, 2026 (expected)
  • Sun Maohua, SJTU-SMU DBA candidate, 2026
  • Chen Hao, CKGSB-SMU DBA, 2025
  • Yao Shuoyu, CKGSB-SMU DBA, 2025
  • Huang Xiaowei, CKGSB-SMU DBA, 2025
  • Luo Pingan, CKGSB-SMU DBA, 2023
  • James Tan Lai Hing, SMU PhD (General Management), 2023

Committee Member

  • John Chen Ting Shi, SMU PhD (General Management) candidate, 2026
  • Choi Jungkiu, SMU DBA, 2025
  • He Ting, SJTU-SMU DBA, 2025
  • Caleb Chu, SMU DBA, 2024
  • Shi Haifeng, SJTU-SMU DBA, 2024
  • Cheng Yu, CKGSB-SMU DBA, 2023