publications

2025

1. JCR

   The Robin Hood Effect in Consumer Transgressions Against Firms

   Jason Lin, Anat Keinan, Hannah H. Chang, and Donald R. Lehmann

   Journal of Consumer Research, 2025

   Forthcoming

   HTML PDF Podcast Visual Summary

   

   Lin, J., Keinan, A., Chang, H.H., & Lehmann, D.R. (2025). The Robin Hood Effect in Consumer Transgressions Against Firms. Journal of Consumer Research.

2024

1. Mgmt Sci

   Reproducibility in Management Science

   Miloš Fišar and others

   Management Science, 2024

   HTML PDF

2023

1. JMR

   More Voices Persuade: The Attentional Benefits of Voice Numerosity

   Hannah H. Chang, Anirban Mukherjee, and Amitava Chattopadhyay

   Journal of Marketing Research, 2023

   HTML PDF Visual Summary

   

   Chang, H.H., Mukherjee, A., & Chattopadhyay, A. (2023). More Voices Persuade: The Attentional Benefits of Voice Numerosity. Journal of Marketing Research, 60(4), 687–706.

2018

1. JMR

   Mirror, Mirror on the Retail Wall: Self-focused Attention Promotes Reliance on Feelings in Consumer Decisions

   Hannah H. Chang and Iris W. Hung

   Journal of Marketing Research, 2018

   HTML PDF Visual Summary

   

   Chang, H.H., & Hung, I.W. (2018). Mirror, Mirror on the Retail Wall: Self-focused Attention Promotes Reliance on Feelings in Consumer Decisions. Journal of Marketing Research, 55(August), 586–599.

2. JCR

   Affective Boundaries of Scope Insensitivity

   Hannah H. Chang and Michel Tuan Pham

   Journal of Consumer Research, 2018

   HTML PDF Visual Summary

   

   Chang, H.H., & Pham, M.T. (2018). Affective Boundaries of Scope Insensitivity. Journal of Consumer Research, 45(August), 403–428.

2015

1. JCR

   I Follow My Heart and We Rely on Reasons: The Impact of Self-Construal on Reliance on Feelings versus Reasons in Decision Making

   Jiewen Hong and Hannah H. Chang

   Journal of Consumer Research, 2015

   HTML PDF Visual Summary

   

   Hong, J., & Chang, H.H. (2015). I Follow My Heart and We Rely on Reasons: The Impact of Self-Construal on Reliance on Feelings versus Reasons in Decision Making. Journal of Consumer Research, 41(April), 1392–1411.

2013

1. JCR

   Affect as a Decision-Making System of the Present

   Hannah H. Chang and Michel Tuan Pham

   Journal of Consumer Research, 2013

   HTML PDF Visual Summary

   

   Chang, H.H., & Pham, M.T. (2013). Affect as a Decision-Making System of the Present. Journal of Consumer Research, 40(June), 42–63.

2010

1. JCR

   Regulatory Focus, Regulatory Fit, and the Search and Consideration of Choice Alternatives

   Michel Tuan Pham and Hannah H. Chang

   Journal of Consumer Research, 2010

   HTML PDF Visual Summary

   

   Pham, M.T., & Chang, H.H. (2010). Regulatory Focus, Regulatory Fit, and the Search and Consideration of Choice Alternatives. Journal of Consumer Research, 37(December), 626–640.

2007

1. Psych Sci

   Asymmetric Discounting in Intertemporal Choice: A Query-Theory Account

   Elke U. Weber, Eric J. Johnson, Kerry F. Milch, Hannah H. Chang, and 2 more authors

   Psychological Science, 2007

   HTML PDF Visual Summary

   

   Weber, E.U., Johnson, E.J., Milch, K.F., Chang, H.H., Brodscholl, J.C., & Goldstein, D.G. (2007). Asymmetric Discounting in Intertemporal Choice: A Query-Theory Account. Psychological Science, 18(6), 516–523.

2023

1. Book Ch.

   Using Machine Learning to Extract Insights from Consumer Data

   Hannah H. Chang and Anirban Mukherjee

   In Encyclopaedia of Data Science and Machine Learning, 2023

   HTML PDF
2. Book Ch.

   Artificial Intelligence, Consumers, and the Experience Economy

   Hannah H. Chang and Anirban Mukherjee

   In Encyclopaedia of Data Science and Machine Learning, 2023

   HTML PDF

2019

1. Book Ch.

   Crowdfunding: Sharing the Entrepreneurial Journey

   Anirban Mukherjee, Hannah H. Chang, and Amitava Chattopadhyay

   In Handbook of the Sharing Economy, 2019

   HTML PDF

2025

1. Case

   Managing the Personalization Paradox: Lessons from Spotify’s AI DJ

   Anirban Mukherjee, Hannah H. Chang, and Jonathan Wibowo

   2025

   Forthcoming

   Abs HTML Slides

   This case study uses Spotify’s AI DJ to examine the “personalization paradox,” where product features designed to deepen user connection can instead cause alienation. An analysis of over 1,400 user comments identifies three core frictions: a perceived loss of user agency, mismanaged expectations for the human-like AI, and a scalability bottleneck that led to repetitive content. Students are placed in the role of a product manager tasked with developing a prioritized roadmap to address these issues, forcing them to grapple with the critical trade-offs between technological capability and user psychology.

2022

1. Case

   Marriott International—Deploying AI Across Hotel Brands in Singapore

   Hannah H. Chang, Ko Hwee Joyce Chua, Matthew Liam Paske Blower, Yee Theng Emerlyn Ng, and 2 more authors

   2022

   Abs HTML

   The case is set in 2021, amid accelerating digitalisation in Singapore, as Marriott International is facing pressure to innovate and review the AI strategy for its hotel brands. Marriott is the second largest hospitality player in terms of market share in Singapore, with AccorHotels Group holding market leadership. In 2016, Marriott merged with Starwood Hotels & Resorts Worldwide, valued at US$12.2 billion, making it the largest hotel chain in the world. Before the merger, Starwood had established itself as a technical innovation leader in the hospitality industry, which aligns with Marriott’s goals to improve the guest experience and build loyalty using technology. For example, Starwood invested in an array of services such as a mobile app which guests can bypass check-ins and use their mobile devices for keyless entry. Marriott has also channelled efforts toward digitalisation and innovation, and is one of the pioneers in deploying guest-facing technologies such as keyless entries and smart rooms. The company had partnered with Alibaba Group in a joint venture to pilot test a facial recognition check-in system with Fliggy, Alibaba’s travel service platform. This seamless and convenient alternative sought to meet the needs of tech-savvy Chinese travellers, who are receptive to technology powered by facial recognition.

2020

1. Case

   Funding Societies: Using Fintech to Support Small Businesses in Singapore

   Michelle P. Lee, Hannah H. Chang, and Anirban Mukherjee

   2020

   Abs HTML

   Jacquelyn Yang, Senior Marketing Manager at Funding Societies in Singapore, faces challenges in a competitive peer-to-peer (P2P) lending market. The company operates in debt crowdfunding, matching individual investors with businesses seeking loans through online platforms using data analytics for credit assessment. With seven P2P lenders competing since 2013 and most targeting the same SME market, Funding Societies must refine its marketing strategy. The case explores how to identify which SME segments are most inclined to borrow from crowdfunding platforms, enabling the company to move beyond broad marketing approaches and build competitive advantage over both P2P competitors and traditional banks.

2019

1. Case

   Growing a Global Forest: Ant Financial, Alipay, and the Ant Forest

   Ryan Merrill, Hannah H. Chang, Hao Liang, Lan Yang, and 1 more author

   2019

   Abs HTML Blog

   The case is set in January 2019, when Di Xu, the team leader of Ant Forest, a green initiative within the Chinese payment and lifestyle app Alipay, is reviewing the strategy for Ant Forest. Ant Forest was started in 2016 as a corporate social responsibility (CSR) project under Alipay, financially supported by Alipay’s parent company, Ant Financial. From the time of its launch to October 2018, Ant Forest has managed to attract almost 400 million users to its cause of promoting low carbon emissions behaviour among its users. It has done so by letting users win “energy points” through low-carbon behaviours (such as walking to work instead of driving, or reducing their use of plastic), and then accumulating the points towards planting a virtual tree of their choice. When a user had accumulated a sufficient number of energy points, Ant Forest would, through its partners, plant a real, physical tree on their behalf in the deserts of Inner Mongolia. The uptake of the Ant Forest initiative has exceeded the team’s expectations, and there has been considerable positive feedback received from users who have experienced good social and health benefits. Di Xu is now evaluating the next steps for Ant Forest. Should the Ant Forest initiative be taken overseas? If so, which features of the product, and the business model, should be implemented?

2017

1. Case

   1436: The First Pure Chinese Luxury Fashion Brand?

   Anat Keinan, Sandrine Crener, and Hannah H. Chang

   2017

   Abs HTML

   The case traces the creation of 1436, a luxury cashmere brand whose name was inspired by the measurement of superfine baby cashmere fibre (14 micrometers in diameter and 36 millimeters in length), with only 2 out of 1,000 grams of cashmere measuring up to this standard. Describing the brand evolution over its first eight years of existence, the case allows for an exploration of the challenges associated with creating a luxury brand and reconciling several strategic imperatives: the need to build a strong and desirable brand identity, grow the business but also protect brand integrity and exclusivity. The case also provides an opportunity to discuss the benefits and challenges associated with being a luxury brand “made in China” and a category specialist.

2. Case

   Pyra: Delighting Millennials with Beauty in a Subscription Box

   Hannah H. Chang, Michelle Lee, and Anirban Mukherjee

   2017

   Abs HTML

   The case is set in 2014, from the perspective of Pyra, a Singaporean subscription box company for beauty products. A more recent variant of subscription-box services personalizes the selection of products delivered, by closely matching products with customers’ preferences. Pyra falls squarely in this category, relying on data analytics and proprietary algorithms to personalise its selection of products. Pyra was launched in early 2013 and has had reasonable success in its first year of operations, with double-digit month-on-month growth in customer base. However, there are nagging doubts about whether the business will continue to be viable in the longer term. Customer retention might prove to be a challenge, as customers’ interest in accessing novel products could wane with time. In addition, with the entry of direct competition becoming an imminent event, there are looming questions about the sustainability of Pyra’s competitive advantage. The case provides students an opportunity to analyze the long-term viability of the business model in its current form and recommend what Pyra should do to develop a sustainable competitive advantage.

2004

1. Textbook

   G. Casella and R.L. Berger’s Statistical Inference

   Horng-Jinh Chang and Hannah H. Chang

   2004

   HTML

2003

1. Textbook

   Statistical Problems

   Horng-Jinh Chang and Hannah H. Chang

   2003

2025

1. Law Journal

   Fluid Agency in AI Systems: A Case for Functional Equivalence in Copyright, Patent, and Tort

   Anirban Mukherjee and Hannah H. Chang

   The Washington Journal of Law, Technology & Arts, 2025

   Forthcoming

   HTML PDF
2. Law Journal

   Copyright Laundering Through the AI Ouroboros: Adapting the “Fruit of the Poisonous Tree” Doctrine to Recursive AI Training

   Anirban Mukherjee and Hannah H. Chang

   The Rutgers Computer and Technology Law Journal, 2025

   Forthcoming

   HTML
3. Straits Times

   Will Labubu be a keeper like Hello Kitty and Pokemon?

   Hannah H. Chang and Joy Zhang

   The Straits Times, Jan 2025

   HTML PDF

2023

1. CMR

   Managing the Creative Frontier of Generative AI: The Novelty-Usefulness Tradeoff

   Anirban Mukherjee and Hannah H. Chang

   California Management Review Insights, 2023

   PDF
2. CMR

   Boosting Persuasion: The Attention Benefits of Multiple Narrating Voices

   Hannah H. Chang, Anirban Mukherjee, and Amitava Chattopadhyay

   California Management Review Insights, 2023

   HTML PDF
3. Straits Times

   In Customer Service, when is a Full Refund Justified?

   Hannah H. Chang

   The Straits Times, Oct 2023

   PDF

2021

1. Biz Times

   Leveraging Reward-based Crowdfunding during Covid-19

   Hannah H. Chang, Erin Jasmine Guillermo, and Colin Chai

   The Business Times, Dec 2021

   HTML PDF

2018

1. Straits Times

   How Parents Decide on Baby Milk Purchases

   Hannah H. Chang

   The Straits Times, Feb 2018

   HTML PDF
2. Tabla!

   Innovation and Small Business Success

   Anirban Mukherjee and Hannah H. Chang

   Tabla!, Jun 2018

   PDF

2014

1. EMAC

   A Dynamic and Growing Community of Marketing Academics in Singapore

   Hannah H. Chang

   The EMAC Chronicle, May 2014

2023

1. ANZMAC

   The Persuasive Effect of AI-synthesized Voices

   Hannah H. Chang and Anirban Mukherjee

   In ANZMAC Conference Proceedings, 2023
2. ACR

   Consumer Cognitions of Voice-based Communications

   Hannah H. Chang and Anirban Mukherjee

   In Advances in Consumer Research, 2023
3. EMAC

   The Persuasive Design of AI-synthesized Voices

   Hannah H. Chang and Anirban Mukherjee

   In Proceedings of the European Marketing Academy, 2023
4. AMA

   Consumer Cognitions for AI-synthesized Voices

   Hannah H. Chang and Anirban Mukherjee

   In AMA Winter Academic Conference Proceedings, 2023

2022

1. ACR

   Describing Rosé: Measuring Preferences for Hedonic Products

   Anirban Mukherjee and Hannah H. Chang

   In Advances in Consumer Research, 2022

   Forthcoming
2. ANZMAC

   Describing Rosé: Preferences for Hedonic Experiences

   Anirban Mukherjee and Hannah H. Chang

   In ANZMAC Conference Proceedings, 2022
3. EMAC

   Designing Persuasive Crowdfunding Videos

   Hannah H. Chang, Anirban Mukherjee, and Amitava Chattopadhyay

   In Proceedings of the European Marketing Academy, 2022
4. AMA

   Designing Persuasive Voiceover Narration in Crowdfunding Videos

   Hannah H. Chang, Anirban Mukherjee, and Amitava Chattopadhyay

   In AMA Winter Academic Conference Proceedings, 2022
5. AMA

   Describing Rosé: An Embedding-based Method for Measuring Preferences

   Anirban Mukherjee and Hannah H. Chang

   In AMA Winter Academic Conference Proceedings, 2022

2021

1. ACR

   The Impact of Single versus Multiple Narrating Voices in Persuasive Videos

   Hannah H. Chang, Anirban Mukherjee, and Amitava Chattopadhyay

   In Advances in Consumer Research, 2021

2016

1. ACR

   The Impact of Power on Reliance on Feelings Versus Reasons in Decision Making

   Yunhui Huang, Hannah H. Chang, and Jiewen Hong

   In Advances in Consumer Research, 2016

2015

1. AP-ACR

   The Impact of Power on Reliance on Feelings versus Reasons in Decision Making

   Yunhui Huang, Jiewen Hong, and Hannah H. Chang

   In Asia-Pacific Advances in Consumer Research, 2015

2010

1. ACR

   Differential Reliance on Feelings in the Present versus the Future (or Past): Affect as a Decision-Making System of the Present

   Hannah H. Chang and Michel Tuan Pham

   In Advances in Consumer Research, 2010
2. ACR

   Seeking Emotion Enhancement or Uncertainty Resolution? A Dual-System Approach to Examining Post-Purchase Information Search

   Hannah H. Chang, Cecile Cho, and Leonard Lee

   In Advances in Consumer Research, 2010

2008

1. ACR

   Regulatory Focus and Regulatory Fit in Consumer Search and Consideration of Alternatives

   Michel Tuan Pham and Hannah Chang

   In Advances in Consumer Research, 2008

2007

1. ACR

   Robin Hood Is Alive: the Perceived Morality and Social Acceptance of Pirated Products and Counterfeits Usage

   Hannah Chang, Anat Keinan, and Donald Lehmann

   In Advances in Consumer Research, 2007

2025

1. JCR

   The Robin Hood Effect in Consumer Transgressions Against Firms

   Jason Lin, Anat Keinan, Hannah H. Chang, and Donald R. Lehmann

   Journal of Consumer Research, 2025

   Forthcoming

   HTML PDF Podcast Visual Summary

   

   Lin, J., Keinan, A., Chang, H.H., & Lehmann, D.R. (2025). The Robin Hood Effect in Consumer Transgressions Against Firms. Journal of Consumer Research.

2. Case

   Managing the Personalization Paradox: Lessons from Spotify’s AI DJ

   Anirban Mukherjee, Hannah H. Chang, and Jonathan Wibowo

   2025

   Forthcoming

   Abs HTML Slides

   This case study uses Spotify’s AI DJ to examine the “personalization paradox,” where product features designed to deepen user connection can instead cause alienation. An analysis of over 1,400 user comments identifies three core frictions: a perceived loss of user agency, mismanaged expectations for the human-like AI, and a scalability bottleneck that led to repetitive content. Students are placed in the role of a product manager tasked with developing a prioritized roadmap to address these issues, forcing them to grapple with the critical trade-offs between technological capability and user psychology.
3. Law Journal

   Fluid Agency in AI Systems: A Case for Functional Equivalence in Copyright, Patent, and Tort

   Anirban Mukherjee and Hannah H. Chang

   The Washington Journal of Law, Technology & Arts, 2025

   Forthcoming

   HTML PDF
4. Law Journal

   Copyright Laundering Through the AI Ouroboros: Adapting the “Fruit of the Poisonous Tree” Doctrine to Recursive AI Training

   Anirban Mukherjee and Hannah H. Chang

   The Rutgers Computer and Technology Law Journal, 2025

   Forthcoming

   HTML
5. Straits Times

   Will Labubu be a keeper like Hello Kitty and Pokemon?

   Hannah H. Chang and Joy Zhang

   The Straits Times, Jan 2025

   HTML PDF

2024

1. Mgmt Sci

   Reproducibility in Management Science

   Miloš Fišar and others

   Management Science, 2024

   HTML PDF

2023

1. JMR

   More Voices Persuade: The Attentional Benefits of Voice Numerosity

   Hannah H. Chang, Anirban Mukherjee, and Amitava Chattopadhyay

   Journal of Marketing Research, 2023

   HTML PDF Visual Summary

   

   Chang, H.H., Mukherjee, A., & Chattopadhyay, A. (2023). More Voices Persuade: The Attentional Benefits of Voice Numerosity. Journal of Marketing Research, 60(4), 687–706.

2. Book Ch.

   Using Machine Learning to Extract Insights from Consumer Data

   Hannah H. Chang and Anirban Mukherjee

   In Encyclopaedia of Data Science and Machine Learning, 2023

   HTML PDF
3. Book Ch.

   Artificial Intelligence, Consumers, and the Experience Economy

   Hannah H. Chang and Anirban Mukherjee

   In Encyclopaedia of Data Science and Machine Learning, 2023

   HTML PDF
4. CMR

   Managing the Creative Frontier of Generative AI: The Novelty-Usefulness Tradeoff

   Anirban Mukherjee and Hannah H. Chang

   California Management Review Insights, 2023

   PDF
5. CMR

   Boosting Persuasion: The Attention Benefits of Multiple Narrating Voices

   Hannah H. Chang, Anirban Mukherjee, and Amitava Chattopadhyay

   California Management Review Insights, 2023

   HTML PDF
6. Straits Times

   In Customer Service, when is a Full Refund Justified?

   Hannah H. Chang

   The Straits Times, Oct 2023

   PDF
7. ANZMAC

   The Persuasive Effect of AI-synthesized Voices

   Hannah H. Chang and Anirban Mukherjee

   In ANZMAC Conference Proceedings, 2023
8. ACR

   Consumer Cognitions of Voice-based Communications

   Hannah H. Chang and Anirban Mukherjee

   In Advances in Consumer Research, 2023
9. EMAC

   The Persuasive Design of AI-synthesized Voices

   Hannah H. Chang and Anirban Mukherjee

   In Proceedings of the European Marketing Academy, 2023
10. AMA

    Consumer Cognitions for AI-synthesized Voices

    Hannah H. Chang and Anirban Mukherjee

    In AMA Winter Academic Conference Proceedings, 2023

2022

1. Case

   Marriott International—Deploying AI Across Hotel Brands in Singapore

   Hannah H. Chang, Ko Hwee Joyce Chua, Matthew Liam Paske Blower, Yee Theng Emerlyn Ng, and 2 more authors

   2022

   Abs HTML

   The case is set in 2021, amid accelerating digitalisation in Singapore, as Marriott International is facing pressure to innovate and review the AI strategy for its hotel brands. Marriott is the second largest hospitality player in terms of market share in Singapore, with AccorHotels Group holding market leadership. In 2016, Marriott merged with Starwood Hotels & Resorts Worldwide, valued at US$12.2 billion, making it the largest hotel chain in the world. Before the merger, Starwood had established itself as a technical innovation leader in the hospitality industry, which aligns with Marriott’s goals to improve the guest experience and build loyalty using technology. For example, Starwood invested in an array of services such as a mobile app which guests can bypass check-ins and use their mobile devices for keyless entry. Marriott has also channelled efforts toward digitalisation and innovation, and is one of the pioneers in deploying guest-facing technologies such as keyless entries and smart rooms. The company had partnered with Alibaba Group in a joint venture to pilot test a facial recognition check-in system with Fliggy, Alibaba’s travel service platform. This seamless and convenient alternative sought to meet the needs of tech-savvy Chinese travellers, who are receptive to technology powered by facial recognition.

2. ACR

   Describing Rosé: Measuring Preferences for Hedonic Products

   Anirban Mukherjee and Hannah H. Chang

   In Advances in Consumer Research, 2022

   Forthcoming
3. ANZMAC

   Describing Rosé: Preferences for Hedonic Experiences

   Anirban Mukherjee and Hannah H. Chang

   In ANZMAC Conference Proceedings, 2022
4. EMAC

   Designing Persuasive Crowdfunding Videos

   Hannah H. Chang, Anirban Mukherjee, and Amitava Chattopadhyay

   In Proceedings of the European Marketing Academy, 2022
5. AMA

   Designing Persuasive Voiceover Narration in Crowdfunding Videos

   Hannah H. Chang, Anirban Mukherjee, and Amitava Chattopadhyay

   In AMA Winter Academic Conference Proceedings, 2022
6. AMA

   Describing Rosé: An Embedding-based Method for Measuring Preferences

   Anirban Mukherjee and Hannah H. Chang

   In AMA Winter Academic Conference Proceedings, 2022

2021

1. Biz Times

   Leveraging Reward-based Crowdfunding during Covid-19

   Hannah H. Chang, Erin Jasmine Guillermo, and Colin Chai

   The Business Times, Dec 2021

   HTML PDF
2. ACR

   The Impact of Single versus Multiple Narrating Voices in Persuasive Videos

   Hannah H. Chang, Anirban Mukherjee, and Amitava Chattopadhyay

   In Advances in Consumer Research, 2021

2020

1. Case

   Funding Societies: Using Fintech to Support Small Businesses in Singapore

   Michelle P. Lee, Hannah H. Chang, and Anirban Mukherjee

   2020

   Abs HTML

   Jacquelyn Yang, Senior Marketing Manager at Funding Societies in Singapore, faces challenges in a competitive peer-to-peer (P2P) lending market. The company operates in debt crowdfunding, matching individual investors with businesses seeking loans through online platforms using data analytics for credit assessment. With seven P2P lenders competing since 2013 and most targeting the same SME market, Funding Societies must refine its marketing strategy. The case explores how to identify which SME segments are most inclined to borrow from crowdfunding platforms, enabling the company to move beyond broad marketing approaches and build competitive advantage over both P2P competitors and traditional banks.

2019

1. Book Ch.

   Crowdfunding: Sharing the Entrepreneurial Journey

   Anirban Mukherjee, Hannah H. Chang, and Amitava Chattopadhyay

   In Handbook of the Sharing Economy, 2019

   HTML PDF
2. Case

   Growing a Global Forest: Ant Financial, Alipay, and the Ant Forest

   Ryan Merrill, Hannah H. Chang, Hao Liang, Lan Yang, and 1 more author

   2019

   Abs HTML Blog

   The case is set in January 2019, when Di Xu, the team leader of Ant Forest, a green initiative within the Chinese payment and lifestyle app Alipay, is reviewing the strategy for Ant Forest. Ant Forest was started in 2016 as a corporate social responsibility (CSR) project under Alipay, financially supported by Alipay’s parent company, Ant Financial. From the time of its launch to October 2018, Ant Forest has managed to attract almost 400 million users to its cause of promoting low carbon emissions behaviour among its users. It has done so by letting users win “energy points” through low-carbon behaviours (such as walking to work instead of driving, or reducing their use of plastic), and then accumulating the points towards planting a virtual tree of their choice. When a user had accumulated a sufficient number of energy points, Ant Forest would, through its partners, plant a real, physical tree on their behalf in the deserts of Inner Mongolia. The uptake of the Ant Forest initiative has exceeded the team’s expectations, and there has been considerable positive feedback received from users who have experienced good social and health benefits. Di Xu is now evaluating the next steps for Ant Forest. Should the Ant Forest initiative be taken overseas? If so, which features of the product, and the business model, should be implemented?

2018

1. JMR

   Mirror, Mirror on the Retail Wall: Self-focused Attention Promotes Reliance on Feelings in Consumer Decisions

   Hannah H. Chang and Iris W. Hung

   Journal of Marketing Research, 2018

   HTML PDF Visual Summary

   

   Chang, H.H., & Hung, I.W. (2018). Mirror, Mirror on the Retail Wall: Self-focused Attention Promotes Reliance on Feelings in Consumer Decisions. Journal of Marketing Research, 55(August), 586–599.

2. JCR

   Affective Boundaries of Scope Insensitivity

   Hannah H. Chang and Michel Tuan Pham

   Journal of Consumer Research, 2018

   HTML PDF Visual Summary

   

   Chang, H.H., & Pham, M.T. (2018). Affective Boundaries of Scope Insensitivity. Journal of Consumer Research, 45(August), 403–428.

3. Straits Times

   How Parents Decide on Baby Milk Purchases

   Hannah H. Chang

   The Straits Times, Feb 2018

   HTML PDF
4. Tabla!

   Innovation and Small Business Success

   Anirban Mukherjee and Hannah H. Chang

   Tabla!, Jun 2018

   PDF

2017

1. Case

   1436: The First Pure Chinese Luxury Fashion Brand?

   Anat Keinan, Sandrine Crener, and Hannah H. Chang

   2017

   Abs HTML

   The case traces the creation of 1436, a luxury cashmere brand whose name was inspired by the measurement of superfine baby cashmere fibre (14 micrometers in diameter and 36 millimeters in length), with only 2 out of 1,000 grams of cashmere measuring up to this standard. Describing the brand evolution over its first eight years of existence, the case allows for an exploration of the challenges associated with creating a luxury brand and reconciling several strategic imperatives: the need to build a strong and desirable brand identity, grow the business but also protect brand integrity and exclusivity. The case also provides an opportunity to discuss the benefits and challenges associated with being a luxury brand “made in China” and a category specialist.

2. Case

   Pyra: Delighting Millennials with Beauty in a Subscription Box

   Hannah H. Chang, Michelle Lee, and Anirban Mukherjee

   2017

   Abs HTML

   The case is set in 2014, from the perspective of Pyra, a Singaporean subscription box company for beauty products. A more recent variant of subscription-box services personalizes the selection of products delivered, by closely matching products with customers’ preferences. Pyra falls squarely in this category, relying on data analytics and proprietary algorithms to personalise its selection of products. Pyra was launched in early 2013 and has had reasonable success in its first year of operations, with double-digit month-on-month growth in customer base. However, there are nagging doubts about whether the business will continue to be viable in the longer term. Customer retention might prove to be a challenge, as customers’ interest in accessing novel products could wane with time. In addition, with the entry of direct competition becoming an imminent event, there are looming questions about the sustainability of Pyra’s competitive advantage. The case provides students an opportunity to analyze the long-term viability of the business model in its current form and recommend what Pyra should do to develop a sustainable competitive advantage.

2016

1. ACR

   The Impact of Power on Reliance on Feelings Versus Reasons in Decision Making

   Yunhui Huang, Hannah H. Chang, and Jiewen Hong

   In Advances in Consumer Research, 2016

2015

1. JCR

   I Follow My Heart and We Rely on Reasons: The Impact of Self-Construal on Reliance on Feelings versus Reasons in Decision Making

   Jiewen Hong and Hannah H. Chang

   Journal of Consumer Research, 2015

   HTML PDF Visual Summary

   

   Hong, J., & Chang, H.H. (2015). I Follow My Heart and We Rely on Reasons: The Impact of Self-Construal on Reliance on Feelings versus Reasons in Decision Making. Journal of Consumer Research, 41(April), 1392–1411.

2. AP-ACR

   The Impact of Power on Reliance on Feelings versus Reasons in Decision Making

   Yunhui Huang, Jiewen Hong, and Hannah H. Chang

   In Asia-Pacific Advances in Consumer Research, 2015

2014

1. EMAC

   A Dynamic and Growing Community of Marketing Academics in Singapore

   Hannah H. Chang

   The EMAC Chronicle, May 2014

2013

1. JCR

   Affect as a Decision-Making System of the Present

   Hannah H. Chang and Michel Tuan Pham

   Journal of Consumer Research, 2013

   HTML PDF Visual Summary

   

   Chang, H.H., & Pham, M.T. (2013). Affect as a Decision-Making System of the Present. Journal of Consumer Research, 40(June), 42–63.

2010

1. JCR

   Regulatory Focus, Regulatory Fit, and the Search and Consideration of Choice Alternatives

   Michel Tuan Pham and Hannah H. Chang

   Journal of Consumer Research, 2010

   HTML PDF Visual Summary

   

   Pham, M.T., & Chang, H.H. (2010). Regulatory Focus, Regulatory Fit, and the Search and Consideration of Choice Alternatives. Journal of Consumer Research, 37(December), 626–640.

2. ACR

   Differential Reliance on Feelings in the Present versus the Future (or Past): Affect as a Decision-Making System of the Present

   Hannah H. Chang and Michel Tuan Pham

   In Advances in Consumer Research, 2010
3. ACR

   Seeking Emotion Enhancement or Uncertainty Resolution? A Dual-System Approach to Examining Post-Purchase Information Search

   Hannah H. Chang, Cecile Cho, and Leonard Lee

   In Advances in Consumer Research, 2010

2008

1. ACR

   Regulatory Focus and Regulatory Fit in Consumer Search and Consideration of Alternatives

   Michel Tuan Pham and Hannah Chang

   In Advances in Consumer Research, 2008

2007

1. Psych Sci

   Asymmetric Discounting in Intertemporal Choice: A Query-Theory Account

   Elke U. Weber, Eric J. Johnson, Kerry F. Milch, Hannah H. Chang, and 2 more authors

   Psychological Science, 2007

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   Weber, E.U., Johnson, E.J., Milch, K.F., Chang, H.H., Brodscholl, J.C., & Goldstein, D.G. (2007). Asymmetric Discounting in Intertemporal Choice: A Query-Theory Account. Psychological Science, 18(6), 516–523.

2. ACR

   Robin Hood Is Alive: the Perceived Morality and Social Acceptance of Pirated Products and Counterfeits Usage

   Hannah Chang, Anat Keinan, and Donald Lehmann

   In Advances in Consumer Research, 2007

2004

1. Textbook

   G. Casella and R.L. Berger’s Statistical Inference

   Horng-Jinh Chang and Hannah H. Chang

   2004

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2003

1. Textbook

   Statistical Problems

   Horng-Jinh Chang and Hannah H. Chang

   2003